PRODUCT SHOOT IDEA

Are you planning to make a career in product photography? Well, before you step into the product photography industry and start shooting for big brands or start freelancing, there are some things that you need to keep in mind.

Product photography is more than just clicking pictures of a product. This type of photography is about making a statement through a photograph.

WHAT IS A PRODUCT SHOOT?
Product Photography is the branch of photography used for E-commerce and Social Media Platforms. The purpose of photography is to capture a good image to help drive sales of your product or service.

IMPORTANCE OF PROFESSIONAL PRODUCT PHOTOSHOOTS:
High-Quality Images create a long-lasting impression on your clients and they can be used on your Website, E-commerce, and in your Catalog. It helps you to attract new customers.

Different Angles – Customers prefer to see different angles of your product before purchasing.

Creative Outlook – Product styling, Surface, lighting, and backgrounds take your product photography to the next level. It will help you to boost your sale by getting viewers’ attention.

WHAT ARE THE DIFFERENT TYPES OF PRODUCT PHOTOGRAPHY?

Food Photography - Food photography is a type of photography where food is photographed as the main subject for various purposes. Online food ordering and delivery platforms like Swiggy and Zomato are in high demand, hence the food image as they say” We first eat by our eyes”

Jewellery Photography - Hiring a professional photographer to capture expensive jewellery like diamonds is very crucial. Diamond has many facets which reflect the light in all possible directions that’s why it is important to get your jewellery images captured by an experienced photographer. This applies to Gold and Silver jewellery, their surface reflects the light and captures the reflection of the surrounding. Correct White balance and light cutting on the surface are the key elements in product photography.

Cosmetic/ Beauty Products Photography - There is a huge market for beauty products and it is highly competitive. If you want to stand out then you must have a high-resolution and sharp image of your beauty products.

Apparel Photography - In the e-commerce industry, one of the biggest industries is apparel. The apparel industry is massive and there’s so much competition that one can’t even comprehend. Since there are so many brands out there, it is hard to stand out if your photos are of bad quality. Apparel photography can be done on the surface, mannequin, or in a model as per the budget.

Real Estate Photography - In the digital age, there is a need to have a good picture of the products and services you are selling to clients. People prefer to see the pictures of the property they want to buy then visit a site first. Hence Real Estate photography is in high demand. You can use these pictures on social media, and websites to promote your business.
In real estate photography, you have to take care of the lighting. While natural light is always best to take pictures, sometimes it can be a necessity to capture in artificial light.

GEAR YOU NEED FOR PRODUCT PHOTOGRAPHY:

• A Good Camera – Manual setting is preferred.
• Prime Lenses - 50mm f1.8 is a widely used lens for product photography.
• Table Top Surface.
• White or Grey background. You may use certain textures as well.
• Lights – Natural light is preferred. You may use studio light, and reflector to enhance the beauty of the shot.
• Props- Props and some negative space will add some story to your image.
• Last but not the list you need patience and practice, practise, practise to master your art.